Lors d'une vente aux enchères en décembre dernier, Ton Schroer a remporté le grand prix
soit un spot publicitaire gratuit de 30 secondes. Schroer est le fondateur de l'usine «Tons Mosterd»
qui produit de la moutarde et de la mayonnaise dans le respect total de l'environnement, l'usine est alimentée par des panneaux solaires et les déplacements se font en voiture électrique. Comment crée une publicité télé sans consommer trop d'énergie ? Voilà la réponse :
Plus d'information sur cette campagne.
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